The creative industry must design a smart society without losing sight of the people and the planet. Creative professionals have a duty to guide innovations such as artificial intelligence towards the well-being of the people and the planet.

Generative AI is just a hype that will not revolutionize the foundations of the creative field. Nor will it replace human ingenuity and creativity.

The impossibly naïve use of the terms inclusion and inclusivity need urgent rethinking and redefining. Inclusion is about letting go of our presumed right to define, categorise and judge others.